| Layer | Examples | Question |
|---|---|---|
| Events | Accidents; illness; routine services | Which kind of veterinary need activates the benefit? |
| Payment design | Deductible; percentage; payout ceiling | How is the covered amount calculated and limited? |
| Additional benefits | Visit fees; dental options; routine allowances | Which services require an endorsement or separate package? |
This map is useful even when two offers come from the same company. “Basic,” “plus” and “complete” are labels chosen by the seller, not standardized policy definitions. Cross out the tier names temporarily and write the actual promise beneath each layer.